Wednesday, October 21, 2009

McDonald's big loss


The Fall of the Super-brand

According to Antonio Diaz Morales, marketing professor at the Instituto de Empresa de Madrid (IE), McDonald’s problem is that “although consumption outside the home is never going to stop, it is hard to have just one format that addresses people’s needs. One day, you can go to a restaurant like McDonald’s, but you can’t go every day ... The American consumer can be more loyal, but it is unthinkable that this would happen in Europe where there is more supply.”

It is true if you head to Mc Donald to eat, what would you expect? Like me, for the first time setting my feet in America, I was so eager to try the first bite of a chicken hamburger in Mc Donald since I was starving:-). Time after that, I feel the food there is so greesy and don't have lots of new things in the menu:(.

To prepare a fast food model for the 21st century, McDonald is going to revise every aspect of the business. This includes not only the way the company creates and presents its products but also designs new restaurants, merchandise and even improve the way people work. In each foreign country, the company launches new marketing strategy suitable with the culture. The campaign of Mc Donald focuses around the motto, "i'm lovin' it".

In general, McDonald is doing its best to recover from the big loss in the context of economic recession. In the United States, during the second quarter of the year 2003, the company announced an increase in sales for the third quarter amounting to 10 % compared with the year earlier. To get a full article in details, please make a click on this website here:
http://www.wharton.universia.net/index.cfm?fa=viewArticle&id=671&language=english

As a fan of Mc Donald or simply a regular customer or even seldom one, how do you suggest the company to put on a small change to make the food come to you more tasty?:-)

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